Deals
Biofreeze Owner Mulls $1 Billion Sale of Pain Relief Gel
- Madison Dearborn-backed Performance Health shopping the brand
- Athletes Sloane Stephens and Shaun White endorse the product
Photographer: kbycphotography/iStockphoto via Getty Images
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Performance Health, a provider of athletic training and physical therapy products, is exploring a sale of popular pain-relief gel Biofreeze, which could fetch more than $1 billion, according to people familiar with the matter.
The company, owned by U.S. buyout firm Madison Dearborn Partners, is weighing the divestiture amid interest from potential buyers seeking to expand in consumer health care, said the people, who asked to not be identified because the matter isn’t public.