Snap Is Projected to Lose Users in the U.S. for the First Time
- EMarketer predicts Snap users in 2019 will fall by 2.8%
- Snap says analyst’s methods miss key recent developments
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Snap Inc.’s photo-sharing app Snapchat is predicted to lose users in the U.S. for the first time this year, suggesting the company’s latest efforts to broaden its audience with new features like gaming won’t revive growth in the short-term.
Snapchat will have 77.5 million monthly U.S. users in 2019, a 2.8 percent decline from a year earlier, according to industry analyst EMarketer. The research firm pointed toward fans’ lingering dissatisfaction with a redesign of the app and significantly lowered its projections from those made six months ago. It now predicts that Snap’s user growth will level off in 2020.