Struggling to Sell Your New York City Apartment? Try a ‘Whisper Listing’
- Brokers see an increase in off-market ‘whisper listings’
- As sales slump, owners seek to keep price cuts under the radar
Photographer: Michael Nagle/Bloomberg
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A tony prewar building on Manhattan’s Park Avenue has a sprawling, fully renovated three-bedroom co-op for sale at a discount. Don’t expect to find it on a web search.
After listing the unit unsuccessfully, the sellers took a break, cut the price by 15 percent and decided to try again -- this time offline, said Martin Eiden, a broker at Compass. The apartment’s owners didn’t want the world to know they were desperate enough to accept about $600,000 less than they initially sought, Eiden said, and that motivated their decision to keep it off the portals that publicly post such details.