JetBlue to Start Offering Flights to London
- Airbus A321 orders will be converted to long-range versions
- Carrier banks on ability to lower fares to avoid ‘graveyard’
Photographer: Patrick T. Fallon/Bloomberg
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JetBlue Airways Corp. rallied after saying it would join the hyper-competitive market for business travelers flying between the U.S. and Europe, using Airbus SE jets with an expanded version of its premium cabin.
Starting in 2021, JetBlue will make multiple daily flights from its hubs at New York’s John F. Kennedy and Boston Logan to an unspecified airport in London, the carrier told employees in New York. The Wednesday evening announcement, repeated Thursday in London, capped months of vows from Chief Executive Officer Robin Hayes that JetBlue could bring new travelers to the market by undercutting “obscene” business-class fares and offering its posh Mint service.