Apple’s $200 Billion Comeback: Services, Tariff Hope and Value

Tim Cook during an event at the Steve Jobs Theater in Cupertino, California, on March 25. — Tim Cook during an event at the Steve Jobs Theater in Cupertino, California, on March 25.
Photographer: David Paul Morris/Bloomberg

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Jeran Wittenstein

April 10, 2019 at 9:00 AM UTC

This article is for subscribers only.

After an ugly 2018, Apple Inc. is back in vogue with investors who are looking past underwhelming iPhone sales and embracing the company’s vision of a digital services future.

Apple’s 26 percent rally this year leads all but Facebook Inc. among the largest U.S. technology companies. The gains added more than $200 billion to the market value of the Cupertino, California-based company.