Apple's Credit Card Gives Goldman Sachs Rare Customer Role
- Investment bank will handle disputes for card customers
- Tech giant rarely cedes user experience to outside companies
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Apple Inc. launched a credit card last month, hoping to upend a $175 billion industry much like it did the phone business. At a splashy event, the company made a simple sales pitch and showed off the titanium product in a slick video. Chief Executive Officer Tim Cook called it the "most significant change" to cards in 50 years.
Unveiling it was the easy part.