Businessweek

Sunday Strategist: Tesla Engineered the Perfect Demand Curve

Breaking down the boldest bets in business.

Tesla Inc. vehicles sit in a parking lot before being shipped from the Port of San Francisco in San Francisco, California, U.S., on Thursday, Feb. 7, 2019.

Photographer: David Paul Morris/Bloomberg
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It was a tough week for the Teslaphiles.

Just as the company seemed to reach cruising speed, it rolled out an absolute clunker of a sales report. Vehicle deliveries were down almost a third from the prior quarter, including a 20 percent slump of the Model 3, Tesla’s newest, most coveted whip.