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Michelle Pfeiffer Thinks You Should Know What’s in Your Perfume
The actor’s startup disrupts fine fragrance secrecy.
Henry Rose fragrances
Source: Henry RoseThis article is for subscribers only.
Celebrities have used their firepower for many causes. Refugees. Vaccines. AIDS. But transparency in big perfume?
On April 8, Michelle Pfeiffer, known for roles in “Dangerous Liaisons” and “Batman Returns,” announces a line of five fragrances under the label Henry Rose. Created in collaboration with 130-year old scent maker International Flavors and Fragrances, the company makes a bold claim: It is the first to disclose all its ingredients and attest to their safety.