Hyperdrive

Model 3 Tracker Misses Tesla’s Production Shortfall

Bloomberg’s experimental tool overestimated production amid Tesla’s international rollout. 

Tesla Inc. Supercharger stations stand illuminated at night in Rubigen, Switzerland.Photographer: Stefan Wermuth/Bloomberg
Lock
This article is for subscribers only.

Bloomberg’s Tesla Model 3 tracker blew it this time.

In early 2018, an experimental tool developed by Bloomberg started tracking one of the biggest mysteries in the auto industry: production of Tesla Inc.’s all-important Model 3, the electric automaker’s first car aimed at the mass market. After four straight quarters of forecasts coming closer than Wall Street estimates, Bloomberg’s model finally missed one. In a big way.

On Wednesday, Tesla reported that production had reached a new high of 62,950, far less than the 79,130 projected by the Model 3 tracker. (You can read about Tesla’s other numbers here.)