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Beyonce Teams Up With Adidas to Sell Shoes and Clothes

  • Company succeeds U.K.’s Philip Green as singer’s backer
  • Adidas shares rise as Beyonce joins Kanye West on roster
Beyonce performs in Los Angeles.
Beyonce performs in Los Angeles.Photographer: Kevin Winter/Getty Images
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Adidas AG and pop star Beyonce joined forces to develop footwear and apparel, as the German sportswear company seeks to reignite growth in its casual fashion lineup.

Beyonce, known for hits such as “Single Ladies,” last year ended a venture with U.K. fashion tycoon Philip Green, as the singer bought out his stake in her Ivy Park brand. Adidas said the new deal “respects Beyonce’s ownership of her company.”