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Walmart Unveils Voice-Activated, Google-Powered Grocery Shopping
- Prior purchase data will help identify preferred brands, size
- Retailer to expand service to more platforms in coming months
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Walmart Inc. will let customers order groceries by voice through Google’s smart-home assistant, an attempt to counter Amazon.com Inc.’s growing clout in e-commerce.
Beginning this month, Walmart shoppers can add items directly to their online shopping carts by saying “Hey Google, talk to Walmart.” Information from prior purchases will help identify the correct brand and size -- like whether you drink 1 percent or skim milk without having to specify, according to Tom Ward, Walmart’s senior vice president of digital operations. In a blog post Tuesday, he said customers can tweak their orders at home or from their smartphone while on the go.