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Goodwill Wants to Take New Orders Right Out of Amazon's Hands
- Nonprofit teams up with startup to create browser add-on
- Thrift shops have inventory to sell as Americans declutter
Goodwill store
Photographer: Education Images/Universal Images Group EditorialThis article is for subscribers only.
Goodwill is setting its sights on a formidable rival for a charity thrift store: Amazon.
The nonprofit’s New York-area organization has teamed up with Price.com to develop a browser add-on that alerts online shoppers at sites like Amazon.com Inc. and Walmart Inc.’s Jet.com when a product they’re looking to buy -- say a mountain bike or a pair of shoes -- is available on Goodwill’s website. Shoppers can then click a pop-up link to order the second-hand version shipped to them instead.