Deals
Alliance Data Unit Draws Publicis, Goldman and Advent
- Epsilon marketing unit could fetch value of about $5 billion
- Alliance Data may select winning bidder as early as next week
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Alliance Data Systems Corp.’s Epsilon marketing unit has attracted bids from French advertising giant Publicis Groupe SA as well as a joint offer from Advent International and Goldman Sachs Group Inc., people familiar with the matter said.
The company could select a winning bidder as early as next week in an auction that could fetch about $5 billion, said the people, asking not to be identified because the deliberations are private. There’s no guarantee an agreement will be reached and the bidders may still decide to walk away, the people said.