Sonic Brings Red Bull to Fast Food Menus
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Sonic is doubling down on indulgent.
The burger chain, squeezed by tough competition from larger rivals including Burger King and McDonald’s Corp., is adding a Red Bull frozen “slushie” to its menu next month, as it seeks to pull in the so-called young, hungry males who have remained loyal fast-food customers even as eating habits shift in the U.S. It’s the first time the popular energy drink brand has collaborated with a fast-food chain, Sonic executives said.