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Auto1 Challenges EBay, Scout24 With German Car Classifieds Push

  • Used vehicle platform opens consumer site to car dealerships
  • Move is part of a push to diversify offerings, boost growth

Auto1 Group GmbH, the German online used-car platform backed by SoftBank Group Corp., is building a classified ad product to grab market share from the likes of EBay Inc. and Scout24 AG.

Auto1 has been buying used cars from private drivers through its popular consumer-facing website Wirkaufendeinauto.de. It’s now beginning to allow car dealerships in Germany to sell vehicles on the platform in return for a fee, co-Chief Executive Officer Christian Bertermann said in an interview.