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Wayfair Will Open a New Furniture Store
- Online furniture company to put first store in Massachusetts
- Most home goods are still purchased in physical stores
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Online furniture retailer Wayfair Inc. will open a physical store in its home state this year, the latest e-commerce company looking to impress customers with showrooms and displays rather than just websites and Facebook posts.
The store, scheduled to open later this year in Natick, Massachusetts, will “bring the Wayfair brand to life in an engaging format to delight customers with convenience and ease,” the Boston-based company said Tuesday. People will be able to buy products in the store or order them for delivery to their homes.