Vanguard Poised to Top BlackRock in First Quarter U.S. ETF Flows
- Firm’s funds took in $17 billion since the start of the year
- Low fees have become increasingly crucial to woo investors
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Vanguard Group Inc. is luring more money this quarter than any rivals in the ultra-competitive U.S. market for exchange-traded funds.
The $5 trillion asset manager’s U.S. ETFs absorbed about $17 billion since year-end, meaning it’s poised to exceed other issuers for the period -- including BlackRock Inc., data compiled by Bloomberg show.