Skip to content
Subscriber Only

Adobe to Unveil Software Platform, Taking on Salesforce

  • Software maker will open doors to more third-party developers
  • Move echoes Salesforce’s strategy of acting as a hub for data
Bloomberg business news
Adobe CEO Says 'We Absolutely Are' Ready for More Data Regulations
Updated on

Adobe Inc. is broadening its strategy to win more corporate customers, taking inspiration from one of its chief rivals: Salesforce.com Inc.

The software maker, best-known for Photoshop and Acrobat, has been adding to its suite of marketing, analytics and e-commerce tools over the past decade, competing with Salesforce, SAP SE and Oracle Corp. Now, Adobe is developing a software system called Experience Platform, which will unify business applications it added in different acquisitions, and connect them with new apps from third-party developers and customers’ other programs. Adobe announced the new platform Tuesday ahead of its Summit conference in Las Vegas.