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Adobe to Unveil Software Platform, Taking on Salesforce

  • Software maker will open doors to more third-party developers
  • Move echoes Salesforce’s strategy of acting as a hub for data
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Adobe Inc. is broadening its strategy to win more corporate customers, taking inspiration from one of its chief rivals: Inc.

The software maker, best-known for Photoshop and Acrobat, has been adding to its suite of marketing, analytics and e-commerce tools over the past decade, competing with Salesforce, SAP SE and Oracle Corp. Now, Adobe is developing a software system called Experience Platform, which will unify business applications it added in different acquisitions, and connect them with new apps from third-party developers and customers’ other programs. Adobe announced the new platform Tuesday ahead of its Summit conference in Las Vegas.