Film
Blockbuster ‘Us’ Debut Shows the Power of Jordan Peele’s Brand
- Forty percent of audience saw movie because he was behind it
- Forecasters have underestimated movies with black casts
Jordan Peele
Photographer: Roy Rochlin/FilmMagicThe $71 million debut of Jordan Peele’s “Us” did more than break box-office records for an original horror film, it established the writer-director as a moviemaking brand.
Forty percent of the “Us” audience said they saw the movie because Peele was the director, according to Comscore Inc. analyst Paul Dergarabedian. That’s surprising considering Peele only has one other feature film: 2017’s “Get Out,” which also outperformed expectations.