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Domino's Puts Pizza in Driver's Seat With In-Vehicle Ordering

Photographer: Andrew Harrer/Bloomberg
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Domino’s Pizza Inc. -- already known as the tech-savviest pizza maker -- is getting inside the biggest piece of hardware you own: your car.

A new ordering platform will be preloaded on millions of “connected” cars starting this year, Domino’s saidBloomberg Terminal Monday, through a partnership with Xevo Inc., which provides commerce services in some GM and Hyundai models. Customers will be able to place and track orders on their car’s touchscreen. They can also use the platform to locate nearby stores and call in orders through their car’s interface.