Apple Shows Off Apple TV+ Video Service, Taking on Netflix
- Company debuts revamped TV app with HBO, Starz, Showtime deals
- Oprah, Aniston, Spielberg, Witherspoon, Carell pitch projects
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Apple Inc. unveiled its next take on TV, challenging Netflix Inc. in the competitive video streaming market.
At a star-studded event in Cupertino, California, on Monday, the technology giant unveiled an original content service called Apple TV+, a revamped TV app, and an Apple TV channels service for tapping into outside providers including HBO, Showtime, and Starz.