Apple Reinvention as Services Company Starts for Real Monday
- Devices take a back seat to video, news, gaming subscriptions
- Company tries biggest strategy change since the iPhone in 2007
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When Apple Inc. boss Tim Cook takes the stage at the Steve Jobs Theater in Silicon Valley on Monday, he will usher in a new era for the world’s largest technology company.
The chief executive officer is expected to unveil streaming video and news subscriptions, key parts of Apple’s push to transform itself into a leading digital services provider. The company may even discuss a monthly video games subscription. Likely absent from the event: Any new versions of the gadgets that have helped Apple generate hundreds of billions of dollars in profit since 1976.