Skip to content
Subscriber Only

Apple Reinvention as Services Company Starts for Real Monday

  • Devices take a back seat to video, news, gaming subscriptions
  • Company tries biggest strategy change since the iPhone in 2007
Bloomberg business news
Apple's Streaming Service Coming
Updated on

When Apple Inc. boss Tim Cook takes the stage at the Steve Jobs Theater in Silicon Valley on Monday, he will usher in a new era for the world’s largest technology company.

The chief executive officer is expected to unveil streaming video and news subscriptions, key parts of Apple’s push to transform itself into a leading digital services provider. The company may even discuss a monthly video games subscription. Likely absent from the event: Any new versions of the gadgets that have helped Apple generate hundreds of billions of dollars in profit since 1976.