Levi's Leather Patches Come Under Fire by New Shareholder: PETA

Levi Strauss & Co. labels are seen on jeans for sale inside the company's flagship store in San Francisco.

Photographer: David Paul Morris/Bloomberg
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Levi Strauss & Co., fresh off its $623 million initial public offering, is already facing calls for change from one shareholder.

PETA, the animal-rights organization, said it purchased the minimum number of shares needed to be able to submit shareholder resolutions and speak at Levi’s annual meetings.