NBA Strikes YouTube Deal for Dedicated African Channel
- NBA plans to showcase more African games and players
- Basketball is Africa’s most-watched sport after soccer
D'Angelo Russell of the Brooklyn Nets reacts towards the crowd after the Nets came back to beat the Sacramento Kings in Sacramento, California on March 19, 2019.
Photographer: Ezra Shaw/Getty ImagesThis article is for subscribers only.
The National Basketball Association Inc. signed a deal with YouTube Inc. for a dedicated African channel to boost its presence on the continent.
The NBA is working with Google’s video-sharing unit to provide original content and bring NBA games live to African fans, NBA Vice President and Managing Director for Africa Amadou Gallo Fall said in an email. The games will include the playoffs, conference finals and the finals.