The NBA Is Seeking Its First Head of Government in China
- League looking to shape its “public narrative” in China
- Foreign firms fear being collateral damage in geopolitics
Sixers point guard Ben Simmons during a preseason game against the Dallas Mavericks in Shanghai.
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The National Basketball Association Inc. is hiring its first head of government and public affairs in China as it seeks to protect its most important international market at a time of high tension in the U.S.-China relationship.
The newly created position, based either in Beijing or Shanghai, will report directly to NBA China Chief Executive Officer Derek Chang and be in charge of “shaping the public narrative” of the league in the world’s second largest economy, said the job posting, which Bloomberg has seen.