Deals

Levi's Surges in Return to Market in Year's Top U.S. IPO

Share jump shows ‘appetite for this brand,’ CEO Bergh says
Deal is largest listing on a U.S. exchange so far in 2019

Levi Strauss Chief Executive Officer Chip Bergh discusses the company’s IPO.Markets: The Close." (Source: Bloomberg)

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By Matthew Townsend, Olivia Zaleski, and Jordyn Holman

March 20, 2019 at 8:07 PM UTC

Updated on

March 21, 2019 at 10:42 PM UTC

This article is for subscribers only.

Levi Strauss & Co. soared in its return as a public company, in the biggest test so far this year of a slow-to-warm-up market for U.S. listings.

The iconic apparel maker’s initial public offering, with its shares jumping as much as much as 36 percent on the first day of trading, showed investors are ready to buy into a company that wants to be known for more than just denim.