Mitsubishi Promotes Hybrid SUV in Post-Ghosn Push Into Europe
- Carmaker is smallest partner in 3-way French-Japan alliance
- Mitsubishi isn’t as integrated in Europe as other partners
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Mitsubishi Motors Corp., the smallest member of the embattled three-way alliance with Nissan Motor Co. and Renault SA, is counting on an imported hybrid SUV to increase car sales in Europe as the partnership seeks to get past the departure of former head Carlos Ghosn.
The Japanese automaker views the region’s new rules on emissions as an opening to develop its electric vehicle business, according to regional head Bernard Loire, pointing to its plug-in hybrid Outlander SUV model as the most promising.