Checkout
Instagram Will Now Let You Buy Things Directly Through the App
- Shoppers will be able to buy what they like right from the app
- Canadian site Shopify falls most in two weeks on the news
An employee walks past branded posters displayed at the Instagram Inc. office in New York.
Photographer: Jeenah Moon/BloombergThis article is for subscribers only.
After years of ogling beautiful images of food, fashion and design on Instagram, people will now be able to buy things they see and like directly through the app -- providing instant gratification for the trend-obsessed and a new source of income for parent Facebook Inc.
Starting Tuesday, the photo-sharing app is testing a shopping feature, called Checkout, with a handful of retailers including Nike Inc. and designer fashion platform Revolve.