Europe’s Biggest Online Fashion Retailer Is Axing Its Private Labels
- Adding fashion brands has left fewer blank spots in offering
- Company wants to be more fashion platform and less producer
Photographer: Krisztian Bocsi/Bloomberg
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Zalando is paring its roster of private-label clothing and shoes in a quest to woo more established brands to a lineup that already includes the likes of Nike, Adidas and Hugo Boss.
Europe’s biggest online fashion platform has cut more than a third of 18 in-house labels for everything from coats to children’s wear, and the remaining ones are under review, according to co-Chief Executive Officer Rubin Ritter.