Google Changes How It Displays Ads in Bid to Please EU
- Company was ordered to offer equal treatment to rivals in 2017
- EU’s Vestager has said she was unhappy with earlier efforts
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Google is making changes to how it displays shopping, local and other search results as it tries to avoid European Union criticism over its compliance with a 2017 antitrust order.
The tweaks are an attempt to fend off any extra penalties for failing to comply with the order. They may also stymie early-stage EU inquiries into local search and jobs search services. The search giant is aiming to end nearly a decade of EU antitrust trouble as regulators ready a separate fine for its AdSense advertising service as soon as next week, its last formal investigation.