Apple Hires Oscar Chasers to Help It Catch Netflix
- Company is hiring specialists to campaign for Hollywood honors
- iPhone maker plans to unveil a rival for Netflix on March 25
Photographer: Christopher Polk/Getty Images
This article is for subscribers only.
Apple Inc. is targeting prestigious awards for an upcoming slate of original movies and TV shows, demonstrating grand Hollywood ambitions for a video streaming service that will compete with Netflix Inc., Amazon.com Inc. and established studios, according to people familiar with the plans.
The Cupertino, California-based technology giant is hiring strategists to help craft campaigns for entertainment industry awards, including Hollywood’s highest prizes like the Oscars and Emmys, the people said. They asked not to be identified discussing private plans. An Apple spokesman declined to comment.