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Apple Courts HBO and Showtime for Service to Challenge Netflix

  • IPhone maker is said to push for HBO, Showtime and Starz deals
  • Magazine bundle, Apple Pay upgrades are also coming this month
Inside The New Apple Inc. Flagship San Francisco Store

Photographer: David Paul Morris/Bloomberg

Apple Inc., after teasing investors for months about its ambitions to become a services company, is getting ready to showcase plans for new video and news products. All it needs now is for Hollywood to sign up.

The company will host A-list celebrities and media executives on March 25 to outline how it will take on competitors like Amazon.com Inc. and Netflix Inc. Apple plans to unveil a long-awaited streaming service and magazine subscription bundle, and could use the event in Cupertino, California, to preview additional Apple Pay features, laying the groundwork for an iPhone credit-card partnership with Goldman Sachs Group Inc.