iPhone Trends Going ‘From Bad to Worse,’ Longbow Research Says
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Apple Inc. continues to struggle with iPhone demand, particularly in China, with trends going “from bad to worse,” according to Longbow Research.
“Without iPhone demand acceleration on the horizon, we currently do not see any catalysts near term to drive significant EPS upside,” wrote analyst Shawn Harrison. He affirmed his neutral rating on the stock and said the lack of a rebound in iPhone sales creates risk and shifts more focus to Apple’s March 25 event, where the company is expected to introduce a video programming service and premium magazine subscription plan.