Fintech Startup Stash to Launch "Stock-Back" Debit Card Rewards

The company also announced a $65 million funding round. 

Photographer: ARNE DEDERT/DPA
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If you’re looking for a new credit or debit card, you’ll quickly notice that there are a lot, and I mean a lot, to choose from. Uber Technologies Inc. will let you work toward free food deliveries; Amazon.com Inc.’s includes a gift card; Ikea's looks like it's made of wood.

From the card operators’ perspective, you had better make sure you have a unique enough offering to stand out in a massive pool of options. The latest company to try is Stash Financial Inc. The New York-based personal finance and investing startup plans to announce on Tuesday a new “stock-back” feature on Stash debit cards.