Google Search Dominance Has Businesses Paying for Their Name
- Lock on U.S. search advertising becomes more of a liability
- Senator Warren proposes breaking up Google, other tech giants
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Google controls many of the ways businesses access customers online in the U.S., making it almost impossible to run a company without buying advertising from the internet giant.
As politicians increase scrutiny of large technology companies, Google’s lock on these digital relationships is becoming a potential liability, not just a lucrative advantage praised each quarter by Wall Street analysts.