VW's Ultra-Car Maker Bugatti Joins the Push for Profitability
- Bugatti CEO says working to make investments more efficient
- VW brand presents most expensive car ever built in Geneva
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Bugatti, known for hand-building the $5.8 million Divo amid castle grounds in France, is getting a wake up call from its charmed existence to move in line with the rest of the Volkswagen AG empire.
The supercar maker, which presented the most expensive car ever at the Geneva car show this week, is working to streamline investments and improve profitability, brand President Stephan Winkelmann said Wednesday in an interview. Parent Volkswagen is in the midst of an overhaul to become more agile and reduce costs as the car industry moves through unprecedented change.