Deals
Chinese Online Celebrity Incubator Wants to List on Nasdaq
Photographer: Eric Thayer/Bloomberg
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Investors may soon have the chance to cash-in on China’s obsession with social media celebrities in the latest Chinese company to file for a U.S. IPO.
Ruhnn Holding, which counts Alibaba’s Taobao China Holding Ltd. among backers, operates like an talent agency, spotting emerging online personalities on platforms such as Weibo and WeChat and offering training and monetization services. It had signed 113 personalities as of the end of 2018, ranging from fashionistas to gaming stars, with the vast majority of influencer fans millennial and female.