Insys Sales Director Requirements: Poor, Hungry and Sexy
- Ex-stripper turned out to be No. 1 sales manager, jury told
- Insys founder John Kapoor on trial over racketeering charges
Photographer: Steven Senne/AP
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It’s an old marketing adage: Sex sells. So, Insys Therapeutics Inc. turned to a former exotic dancer, who once ran an escort service, to push sales of its highly addictive opioid painkiller.
Insys’s former vice president of sales and marketing Alec Burlakoff told a Boston jury Friday that he hired Sunrise Lee as a regional sales manager after meeting her at a strip club in Florida, even though she had no relevant experience.