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Atlanta Falcons' Stadium Is Going Cashless to Keep Lid on Prices

Fans enter the gates at Mercedes-Benz Stadium.

Photographer: Kevin C. Cox/Getty Images
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Mercedes-Benz Stadium, home of the NFL’s Atlanta Falcons, rolled out the lowest food-and-drink prices in the league in 2017 to coax fans into buying more. Now it’s going cashless to help keep those prices low.

Starting March 10, the venue will only accept credit and debit cards and mobile pay methods, according to Falcons owner Arthur Blank’s AMB Group. The move will eliminate the costs of handling cash -- including security, physical cash drawers and reconciliation. It will also speed up transaction times at the register and give it more flexibility to adjust pricing.