Hyperdrive
Musk Touts March 14 Model Y Event as Demand Questions Linger
- Model Y to have ‘normal’ doors as opposed to Falcon Wing doors
- Americans are increasingly shifting from sedans to SUVs
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Elon Musk said Sunday that Tesla will unveil its Model Y crossover in less than two weeks, as questions about store closures, employee layoffs and demand in the wake of waning U.S. federal tax credits threaten the company’s growth narrative.
The Model Y’s debut will be reminiscent of when Tesla first unveiled the Model 3 at its Hawthorne, California, design studio in March 2016. The company usually invites throngs of customers willing to put down deposits on the spot to its product launches, and they’re typically highly orchestrated affairs that generate enormous interest and media attention. American consumers are increasingly shifting from sedans to SUVs, and the Model Y is the next offering in the company’s product pipeline.