WPP Dodges Another Results Shock After Year of Client Losses
- Shares rise most in 10 months after slight earnings beat
- WPP has lost accounts in North America, its biggest market
Mark Read
Photographer: Aidan Crawley/Bloomberg
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Advertising group WPP Plc offered investors some relief after a year of account losses, reporting results that slightly beat expectations and indicating the worst may be over by the second half of 2019. The shares rose as much as 9 percent.
Expectations were already low since rival Publicis Groupe SA posted a surprise drop in sales last month, blaming ad spending cuts by consumer goods makers in North America, WPP’s biggest market.