Tyson Bets on Omnivores With New Alternative Protein Business
- Meat giant is now ready to develop its own non-meat products
- Sustainability Chief Whitmore flags ‘significant investments’
Photographer: Sam Hodgson/Bloomberg
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Tyson Foods Inc., the largest U.S. meat producer, is getting into the vegetarian protein business.
The company plans to accelerate and develop its own alternative-protein business line, and every kind of protein is on the table from legumes and peas to mushrooms and insects, according to Justin Whitmore, Tyson’s chief sustainability officer. Formerly with McKinsey & Co., he was also named head of Tyson’s "alternative protein" business earlier this week.