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Lego Adapts to Human Behavior That's Wiping Out the Toy Shops
- Europe’s biggest toymaker has made up for loss of Toys ‘R’ Us
- Lego’s sales are rising again after first slump in 13 years
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Lego A/S is preparing for a world in which online sales will double over the next half decade as the quaint habit of buying toys in shops becomes the exception rather than the rule.
Niels B. Christiansen, the chief executive officer of the Danish maker of the world famous toy building blocks, says Lego expects to see most of its growth via Internet commerce.