AMC's MoviePass Killer Does Seem to Be Helping Kill MoviePass
- Movie chain enjoys record-setting rally as attendance surges
- AMC signed up nearly twice as many subscribers as projected
An AMC Entertainment Inc. theater in Santa Monica, California.
Photographer: Patrick T. Fallon/BloombergThis article is for subscribers only.
When the AMC movie chain unveiled a subscription service last June, it was seen as a defensive move.
MoviePass Inc. had upended the movie-theater industry by letting subscribers see a film every day for $9.95 a month. That service quickly attracted more than 3 million customers, and the traditional chains felt like they needed to respond.