Netflix's Experiment Spurs Speculation About Price Hikes in Italy
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Netflix Inc. is experimenting with higher prices in Italy, a sign it could soon raise rates for all its customers in one of Europe’s largest markets.
The company has been testing a new pricing scheme for some users that makes its premium plan about 18 euros ($20.50) a month, a change spotted by local blog Smartworld. Its current prices in the European Union range from about 8 euros to 14 euros.