A Jefferies Analyst Spent Weeks Delivering Food to Hone His Research
- Jefferies analyst made 24 food drops in London over holidays
- Deliveroo seen twice as profitable as traditional marketplace
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Giles Thorne literally went the extra mile to make his latest conclusion about the food-delivery sector: Deliveroo makes more money in the U.K. than suggested elsewhere.
The Jefferies analyst, a self-described man of “middling athletic ability and owner of an even more average bike,” spent four weeks either side of Christmas working shifts for Deliveroo to assist his study of a sector where competition is growing increasingly intense, he wrote in a note.