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A New Challenger Enters the High-Stakes Battle for China’s Coffee Drinkers
- Canadian chain’s location in Shanghai debuts Tuesday
- ‘It’s a tough market,’ with established rivals, analyst says
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Tim Hortons has arrived in China, joining the high-stakes battle to sell coffee in a massive country that mostly drinks tea.
The Canadian coffee-and-doughnut chain, run by Burger King-owner Restaurant Brands International Inc., plans to focus on “everyday value” as it muscles up against the ambitious plans of local and foreign players such as Starbucks Corp. Its also debuting at a tricky time as a diplomatic row brews between China and Canada.