Lamp Lighting and Flag Planting as Modi Woos Indian Voters
- Modi’s party to reach out to 220 million program beneficiaries
- ‘Will tell them how their lives have changed,’ minister says
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Prime Minister Narendra Modi’s party will reach out to the 220 million Indians it says directly benefited from his policies, as it seeks to counter growing disenchantment just weeks before elections are due.
The Bharatiya Janata Party will begin its outreach program Feb. 26, when leaders and workers will fan across the country to visit potential voters: from women who receive government-subsidized cooking gas to villagers who availed small, cheap loans under an official credit program. BJP members plan to light lamps in the beneficiaries’ homes and neighborhoods and educate them about the government’s efforts under the awareness program called Kamal Jyoti, or Light of the Lotus, referring to the BJP’s symbol.