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Big Money Joins Fight Against $1 Trillion in Wasted Food
Companies have raised more than $125 million in capital to improve the industry’s efficiency, but it’s proving hard to convince consumers not to throw away perfectly good food.
Illustration: Cathryn Virginia
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There’s gold in keeping bananas yellow.
Companies fighting food waste in the U.S. attracted about $125 million in venture capital and private equity funding in the first 10 months of 2018, according to a report from ReFED, a coalition of nonprofits, businesses and government agencies. This amount is expected to rise.